Notes and Thoughts from:
“Public Relations: Writing and Media Techniques” by Dennis Wilcox
(I use the 5th edition, in case you see references to page numbers )
What I learned:
- The book list guidelines the courts use to determine if a trademark has been infringed upon, which includes: when a defendant uses a name as a way of capitalizing on the reputation of another organization’s trademark, or intent to create confusion in public’s mind by implying that a defendant’s product and the item identified by the trademark.
What surprised me:
- You can be held liable for ” disseminating information that a court or regulatory agency finds misleading, untrue, or damaging; Participating in illegal action; Counseling or guiding policy to accomplish an illegal action; and engaging in political lobbying without identifying the source of funds and the special interest involved.
What I want to know more about:
- Who actually decides what is ethical, and what is not?
- What are the common ways people accidentally misuse trademarks and copyrighted material?