Ch 6- “News Features” Thoughts & Opinions

Notes and Thoughts from:
“Public Relations: Writing and Media Techniques” by Dennis Wilcox
(I use the 5th edition, in case you see references to page numbers ;))
http://www.pearsonhighered.com/educator/product/Public-Relations-Writing-and-Media-Techniques/9780205648283.page

NEWS FEATURES

What I learned:

  • Features are considered “soft news” rather than “hard news”
  • Features may include: case studies, application stories, research studies,  backgrounders, personality profiles, and historical pieces.

What Surprised me:

  • The book states that wen writing a personality profile that you should not write in chronological order, suggesting more people are more interesting at age 40 than age 4.
  • (pg 172)- I was surprised to see that the book suggest that you should discard a telephone number acronym in favor of numerals because it apparently makes it easier for the consumer to make a telephone call for more information

What I want to know more about:

  • Who writes the examples in our book that demonstrate each type of these leads and story types?
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About misslowoodward

loves a good bike ride, cooking a tasty vegetarian meal, planting flowers, walking the dog, and making art (and cupcakes!) :o)
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