“Public Relations: Writing and Media Techniques” by Dennis Wilcox
(I use the 5th edition, in case you see references to page numbers )
What I learned:
On page 183 they have expert tips on composition and clutter, which are
- Take tight shots with minimal background
- Emphasize detail, not whole scenes
- Don’t use a cluttered background
- Avoid wasted space, or use negative space correctly
- Ask subjects wearing sunglasses, to remove them
Photo Angle Tips (page 186)
- shooting upward at a tall structure will make it look taller
- an aerial shot giving the viewer a chance to see something that might otherwise be unnoticeable
- using a fish-eye lens to capture a 180-degree image
What surprised me:
- More people “read” photographs than they do articles (p. 181)
- A common mistake is to have people pose for a picture (p.182)
- Not a surprise, but just don’t forget that you can also use other media for publicity purposes, such as: charts, diagrams, models, maps, line drawings, and clip art.
What I want to know more about:
- On page 183, they describe how “action” is an important aspect of photography. Action is important in photography because grabs attention and shows people actually “doing” something. Besides capturing photos of people talking, laughing, working, etc…what are other ways to capture more “action” in photography?
- How to find the right type of photographer for your event or story. Like, how do you go about finding a wedding photographer, verses a sports photographer, verses an underwater photographer? Where do you find these people!?!