If you love Monopoly, check this out!!

://www.stumbleupon.com/su/16VDYL/www.bite.ca/bitedaily/wp-content/uploads/2010/07/social_media_monopoly_board4.jpg

 

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Okay, it’s just about ready!

Click the pic to visit my online portfolio!

Still needs a few more touches, but here it is so far…

the one…

the only…

Online résumé and portfolio of, ME, Lauren “Lo” Woodward!
Check it Out!! I would love some feedback, which you can do on the website!!

lowoodward.weebly.com

+ Peace, Lo

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Social Media Resume

I am currently trying to set up a social media resume on http://www.weebly.com and am using this post as a tester to see if my blog will link up! As soon as my site is up and running, I will post it so you guys can see it!

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PR Connection 10–> Online PR is All About Community!

The above video was originally released from RealWire, which is a company that specializes in creating, sending, and tracking press releases, in partnerships with social media sources.

If you go to this link:
http://www.realwire.com/servicesSMNR.asp

You can detailed information about what a Social Media News Release is, how they are developed and how they are managed. Below is the video they include, explain the major parts of what a Social Media News Release works!

Finally, here is a neat infographic-styled format for Social Media News Releases that I liked:


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PR Connection 9–> “10 Top Photography Composition Rules”

So, as I was procrastinating by “Stumbling” the internet, I came across the website by Amateur-Snappers, which has photography tips, tricks and tutorials!

The specific blog I came across is entitled, “10 Top Photography Composition Rules” which I thought was great since we recently went over Chapter 7 in our Public Relations books, which talks about photos and graphics!

This website is really neat in that it has a wide variety of picture-type categories you can select from and it’s not JUST pictures- there are blogs about great tips, how to achieve different looks from angles and lighting, and just all-around good-stuff about photography. It would be helpful to those who are not as familiar with photography, help moderate photographers brush up on their how-to-do’s, and provide experienced learners with a place to share their knowledge and learn about new technology.

I suggest you give it a look and see for yourself just how helpful this site can be!!

http://www.stumbleupon.com/su/18NIh8/www.amateursnapper.com/photography/10-top-photography-composition-rules.

Also, Here is a video below some of the best photography over the past 100 years! It’s pretty nifty and has a good song playing….what’s not to enjoy?

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What to NOT do when you quit a job…

Remember good ‘ol Jenny and her clever way of quitting….think again. I suggest if you ever quit, you remember that sometimes biting your tongue and moving on is a better option.

http://www.stumbleupon.com/su/2GZWkJ/slightlywarped.com/crapfactory/curiosities/2010/jenny_vs_spencer.htm

Her former boss:

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Ch 15–>”Direct Mail and Advertising”

I included this video of a Guinness advertisement- just because….it’s really cool ;o) lol. I thought it could go along with the Advertising portion of this chapter!

 

Notes and Thoughts from:
“Public Relations: Writing and Media Techniques” by Dennis Wilcox
(I use the 5th edition, in case you see references to page numbers )
http://www.pearsonhighered.com/educator/product/Public-Relations-Writing-and-Media-Techniques/9780205648283.page

Chapter 15- Direct Mail and Advertising

What I learned:

  • “Unlike news releases, which are sent to media editors for possible use, direct mail is a cost-effective form of access media. That is it reaches people as direct communication from the organization.” – page 431, 5th edition
  • Advantages of direct mail include targeting your communication to specific individuals, personalization, and cost-effectiveness. Disadvantages include imaging emails as junk mail, useless information, and information overload!
  • How to Create a Direct Mail Package (page 435, 5th edition)- The 5 main components include: mailing envelope, letter, basic brochure, reply card and return envelope.

What surprised me:

  • How many types of Public Relations advertising there is! There is image building, investor/financial relations, public service announcements,  advocacy/issues, and announcements.
  • page 457–> “Busy layouts often pull better than neat ones. One split-run test showed busy layouts out-pulling neat ones by 14 percent.”

What I want to know more about:

  • How to Plan a Direct Mail Package. The book give tips on page 439 about how defining your audience, keeping your ideas clear and pertinent, as well as pre-testing your campaign are all ideas to keep in mind while planning a direct mail package. Who do you send them to? Is there a way to check-up, to see if they have been viewed? What kind of information do you include?
  • How to make your fund-raising letter seem professional and not demanding? There are some tips on page 441 about how to write a fund-raising letter, but they seem mostly like common sense. How do you make it an emotional letter but also not seem like a sob-story? Where do you draw the line for whats too-much, or not-enough?


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Ch 14–> “E-Mail, Memos, Letters, Propossals, and Reports”

Notes and Thoughts from:
“Public Relations: Writing and Media Techniques” by Dennis Wilcox
(I use the 5th edition, in case you see references to page numbers )
http://www.pearsonhighered.com/educator/product/Public-Relations-Writing-and-Media-Techniques/9780205648283.page

Chapter 14- EMAILS, MEMOS, LETTERS, PROPOSALS, AND REPORTS

What I learned:

  • Richard E. Neff says to “write smart, simple, and short” by using the basic guidelines of clarity, completeness, conciseness, correctness, courtesy, and responsibility for all your writing. (page 409)
  • On page 412 of the 5th edition, there are several suggestions on how write the content of your emails. Some of the suggestions include tempering your language, keep material brief, use blind copy distribution, and always respond to emails in a timely manner. There is a text box on page 414, called “Mind Your E-Mail Manners,” that discusses emailing etiquette. Suggestions like, avoid the reply-all button, avoid HTML format and checking your subject line and and sending contacts are all tips they discuss.

What surprised me:

  • (page 409, 5th edition)- -> ” According to The Wall Street Journal, the Institute for the Future estimates that more than 200 messages are sent and received daily by the average office worker in the United States. Among administrative personnel, the figure goes up to 230.”
  • According to Rogen International (a research firm): 4 TRILLION emails are sent out every year, worldwide! There are about 600 MILLION electronic mailboxes!

What I want to know more about:

  • The text talks about the advantages and disadvantages of using your voice mail as a memo system on page 416, in the 5th edition. I personally HATE voice mails, which is why if you ever call my cell, you will note I do not even have my v-mail set up! Not even that nice electronic lady talks to my cell-callers! I know that in time, however, I am going to need a clean, fresh and professional voice mail. I want to know what type of information should I, the “voice” behind the answering machine, give so that potential employers have a good first-voice-impression of me. It may seem like a silly thing to want to know more about, but so often I find myself calling friends and hearing their v-mails and even the ones that are supposed to sound professional, still sound like every other persons message machine. How to I differentiate myself, but still keep it professional? 🙂
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Ch 13 –> “World Wide Web”

Notes and Thoughts from:
“Public Relations: Writing and Media Techniques” by Dennis Wilcox
(I use the 5th edition, in case you see references to page numbers )
http://www.pearsonhighered.com/educator/product/Public-Relations-Writing-and-Media-Techniques/9780205648283.page

Chapter 13- WORLD WIDE WEB

What I learned:

  • “Branching” is a technique that allows to send users in specific directions, with the basic idea being that it eliminates the need for viewers to scroll down a long linear document.”- page 385 in 5th edition
  • On page 388- To write an effective website, you must have a vision of how you want your organization to be perceived by the public, you need a copywriter to write the text, you need a graphic artist to add the visual element and finally a computer programmer to put the ideas together in HTML code for the Internet.

What surprised me:

  • “More than 75 percent of all Web servers being installed are for intranet purposes, and the market for intranet applications, platforms and related technology is substantially outstripping that for the public Internet and all other IT areas.” – John Gerstner
  • According to Sun Microsystems, it takes 50 percent longer for someone to read material on a computer screen that it does in a print advertisement.

What I want to know more about:

  • How to make your site more user-friendly and to make the site more interactive for users to be engaged in. What types of games, blogs, graphics, and polls attract the most attention? Which types of these extras are most useful for the type of site you are trying to generate? How do you go about creating the interactive tools?
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Ch 12–> ” Newsletters, E-zines, and Brochures”


Notes and Thoughts from:
“Public Relations: Writing and Media Techniques” by Dennis Wilcox
(I use the 5th edition, in case you see references to page numbers😉 )
http://www.pearsonhighered.com/educator/product/Public-Relations-Writing-and-Media-Techniques/9780205648283.page

Chapter 12- Newsletters, E-Zines, and Brochures

What I learned:

  • The content of periodicals =  news and information. This is why many of these types of publications get referred to as newsletters, because “they essentially are messages from the organization to various publics who want news and information.” (p.347)
  • Some multiaudience publications, like the Department of Conservation and Land Management, described on page 347, use a standard pattern for their quarterly issues. This pattern includes: a cover story, 6-7 features, an “In Perspective” column (or letters to the editor section), A bush telegraph (short articles on natural history topics of interest), endangered article (one-pager on an endangered plant/animal) and “Urban Antics” (which is a one-pager on a natural history topic aimed primarily at schoolchildren). Some of these types of publications I was less familiar with because of their specificity to the type paper they are being written for, but gave me more insight to types of stories I could write that I have not taken a swing at before!

What surprised me:

  • (Page 345 in 5th edition)- “Boundary Spanners are PR personal and periodical editors  “who must continually make sure that the views of various publics are heard in the management suite.”
  • Second Day Perspective is the value added to interpretation, graphic appeal, and creative packaging to encourage readership and sharing with others on news that is not exposed immediately after it happens like web/faxed news. Newspaper and magazines use this because they have to find ways to make news that has already come out, seem new or more interesting.

What I want to know more about:

  • On page 346, in the 5th edition text, there is a text-box about Story Ideas for Newsletters. There are different ideas about how you can write a feature on an employees, current issues, interviews, “how-to-do” and customer profiling. I want to know more about which types of stories audiences like most, or are most responsive to. Also, it would be neat to find a website that helps you brainstorm and generate interesting news articles or even a site that has a list of keywords or topics that can help jog your brain and stop the writer’s block!
Notes and Thoughts from:
“Public Relations: Writing and Media Techniques” by Dennis Wilcox
(I use the 5th edition, in case you see references to page numbers ;))
http://www.pearsonhighered.com/educator/product/Public-Relations-Writing-and-Media-Techniques/9780205648283.page
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