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Ch 8 –> ” Pitch Letters, Advisories, Media Kits, and Op-Ed” Thoughts & Opinions

Notes and Thoughts from: “Public Relations: Writing and Media Techniques” by Dennis Wilcox (I use the 5th edition, in case you see references to page numbers ) http://www.pearsonhighered.com/educator/product/Public-Relations-Writing-and-Media-Techniques/9780205648283.page What I learned… “Pitch letters must be customized to a particular editor and … Continue reading

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