Tag Archives: Chapter Reviews

Ch 15–>”Direct Mail and Advertising”

I included this video of a Guinness advertisement- just because….it’s really cool ;o) lol. I thought it could go along with the Advertising portion of this chapter!   Notes and Thoughts from: “Public Relations: Writing and Media Techniques” by Dennis … Continue reading

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Ch 14–> “E-Mail, Memos, Letters, Propossals, and Reports”

Notes and Thoughts from: “Public Relations: Writing and Media Techniques” by Dennis Wilcox (I use the 5th edition, in case you see references to page numbers ) http://www.pearsonhighered.com/educator/product/Public-Relations-Writing-and-Media-Techniques/9780205648283.page Chapter 14- EMAILS, MEMOS, LETTERS, PROPOSALS, AND REPORTS What I learned: Richard … Continue reading

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Ch 13 –> “World Wide Web”

Notes and Thoughts from: “Public Relations: Writing and Media Techniques” by Dennis Wilcox (I use the 5th edition, in case you see references to page numbers ) http://www.pearsonhighered.com/educator/product/Public-Relations-Writing-and-Media-Techniques/9780205648283.page Chapter 13- WORLD WIDE WEB What I learned: “Branching” is a technique … Continue reading

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Ch 12–> ” Newsletters, E-zines, and Brochures”

Notes and Thoughts from: “Public Relations: Writing and Media Techniques” by Dennis Wilcox (I use the 5th edition, in case you see references to page numbers😉 ) http://www.pearsonhighered.com/educator/product/Public-Relations-Writing-and-Media-Techniques/9780205648283.page Chapter 12- Newsletters, E-Zines, and Brochures What I learned: The content of … Continue reading

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Ch 11–> “Working With the Media”

Chapter 11-Working With the Media What I learned: “One survey of 539 large companies by the Public Affairs Group (PAG) found that media relations was the #1 job responsibility of their public relations staffs. In most cases, public relations personnel … Continue reading

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Ch 10–> “Distribution: Snail Mail to the Internet”

Notes and Thoughts from: “Public Relations: Writing and Media Techniques” by Dennis Wilcox (I use the 5th edition, in case you see references to page numbers ) http://www.pearsonhighered.com/educator/product/Public-Relations-Writing-and-Media-Techniques/9780205648283.page Chapter 10-Distribution of Internet Mail What I learned: “Media Directories have essential … Continue reading

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Ch 9–> “Radio, Television, and Webcasting”

Notes and Thoughts from: “Public Relations: Writing and Media Techniques” by Dennis Wilcox (I use the 5th edition, in case you see references to page numbers ) http://www.pearsonhighered.com/educator/product/Public-Relations-Writing-and-Media-Techniques/9780205648283.page Radio, Television and Webcasting What I learned: When writing a Radio News … Continue reading

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Ch 8 –> ” Pitch Letters, Advisories, Media Kits, and Op-Ed” Thoughts & Opinions

Notes and Thoughts from: “Public Relations: Writing and Media Techniques” by Dennis Wilcox (I use the 5th edition, in case you see references to page numbers ) http://www.pearsonhighered.com/educator/product/Public-Relations-Writing-and-Media-Techniques/9780205648283.page What I learned… “Pitch letters must be customized to a particular editor and … Continue reading

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Ch 7 –> “Photos and Graphics” Thoughts & Opinions

Notes and Thoughts from: “Public Relations: Writing and Media Techniques” by Dennis Wilcox (I use the 5th edition, in case you see references to page numbers ) http://www.pearsonhighered.com/educator/product/Public-Relations-Writing-and-Media-Techniques/9780205648283.page What I learned: On page 183 they have expert tips on composition and … Continue reading

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Ch 6- “News Features” Thoughts & Opinions

Notes and Thoughts from: “Public Relations: Writing and Media Techniques” by Dennis Wilcox (I use the 5th edition, in case you see references to page numbers ) http://www.pearsonhighered.com/educator/product/Public-Relations-Writing-and-Media-Techniques/9780205648283.page NEWS FEATURES What I learned: Features are considered “soft news” rather than “hard … Continue reading

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